LATEST NEWS

Mar 25

Groundbreaking Segmentation of the TV-Viewing Universe Unveiled at NYC Multicultural Media Forum

Transculturalismâ„¢ A New Paradigm for Understanding Diverse Millennial Audiences At last week’s 14th Annual Multicultural Media Forum, Adriana Waterston, SVP, Marketing & Business Development, Horowitz Associates, revealed the results of a ground-breaking segmentation of the new TV-viewing universe that places TV viewers on a continuum based on their media habits … Continue reading

PARTICIPANTS

Julio Arrieta, Managing Director, Brand Leadership, Lopez Negrete
Clayton Banks, President, Ember Media
Betty Bastidas, Director, Filmmaker, Photographer, Maracuya Productions
Emma Brackett, VP, Content and Programming, DIRECTV
Marlene Braga, Executive Producer, Woman on the Verge

Julio Arrieta
Managing Director, Brand Leadership,
Lopez Negrete

Clayton Banks
President,
Ember Media

Betty Bastidas
Director, Filmmaker, Photographer,
Maracuya Productions

Emma Brackett
VP, Content and Programming,
DIRECTV

Marlene Braga
Executive Producer,
Woman on the Verge

Artie Bulgrin, SVP, Research & Analytics, ESPN
Silvina Cendra, Planning Director, Grupo Gallegos
John Choi, Director, Distribution Strategy, Fox Networks
Valerie Chow, Executive Producer/Partner, Thirsty Tiger Television
Stephanie DiVito, Sr. Director of Audience Research, ESPN

Artie Bulgrin
SVP, Research & Analytics,
ESPN

Silvina Cendra
Planning Director,
Grupo Gallegos

John Choi
Director, Distribution Strategy,
Fox Networks

Valerie Chow
Executive Producer/Partner,
Thirsty Tiger Television

Stephanie DiVito
Sr. Director of Audience Research,
ESPN

Marve Frazier, Chief Creative Officer, Moguldom Media
Glen Friedman, Founder & President, Ideas & Solutions, Inc.
Mark Garner, SVP, Distribution, Business Development, Analytics & Marketing, A+E Networks
Lisa Gelobter, VP, Digital Product, Technology & Operations, BET Networks
Tom Grayman, Senior Director, Spike TV Brand and Consumer Research, Viacom Media Networks

Marve Frazier
Chief Creative Officer,
Moguldom Media

Glen Friedman
Founder & President
Ideas & Solutions, Inc.

Mark Garner
SVP, Distribution, Business Development, Analytics & Marketing
A+E Networks

Lisa Gelobter
VP, Digital Product, Technology & Operations,
BET Networks

Tom Grayman
Sr. Director, Spike TV Brand & Consumer Research,
Viacom Media Networks

Paul Hockenbury, Executive Director, Research, Comcast
Howard Horowitz, President, Horowitz Associates
Alexis Johnson, VP, Content Acquisition, Time Warner Cable
Marshall Davis Jones, Performance Artist
Joel Kliksberg, VP and Chief Strategy Officer, Fusion

Paul Hockenbury
Executive Director, Research,
Comcast

Howard Horowitz
President,
Horowitz Associates

Alexis Johnson
VP, Content Acquisition,
Time Warner Cable

Marshall Davis Jones
Performance Artist

Joel Kliksberg
VP and Chief Strategy Officer
Fusion

Keli
Stuart Lipson, Founder & Principal, Leap Media Group
Michael Maliner, VP, Strategic Planning, UniWorld Group
Joe Min, Account Director, interTrend
Michael Nathanson, Senior Research Analyst, MoffettNathanson

Keli Lee
EVP, Casting,
ABC Entertainment Group

Stuart Lipson
Founder & Principal,
Leap Media Group

Michael L. Maliner
VP, Strategic Planning,
UniWorld Group

Joe Min
Account Director,
interTrend

Michael Nathanson
Senior Research Analyst,
MoffettNathanson

Robyn Polashuk, Shareholder, Greenberg Traurig, LLP
Diana Polvere, VP, Market Intelligence, Sesame Workshop
Suzanne Rainey, Founder & Chief Distribution Officer, Xposure Media
Michelle Rice, EVP, Affiliate Sales & Marketing, TV One
Edwin Roman, Director, Consumer Insights, ESPN

Robyn Polashuk
Shareholder,
Greenberg Traurig, LLP

Diana Polvere
VP, Market Intelligence,
Sesame Workshop

Suzanne Rainey
Founder & Chief Distribution Officer,
Xposure Media

Michelle Rice
EVP, Affiliate Sales & Marketing,
TV One

Edwin Roman
Director, Consumer Insights,
ESPN

Mike Rosen, EVP, Advertising Sales, Telemundo Media
Scott Rosenberg, VP, Business Development, Roku
Evan Shapiro, President, Pivot
Eric Shih, VP, Business Development, uLive, Scripps Networks Interactive
Radha Subramanyam, EVP, Insights, Research and Analytics, Clear Channel Media + Entertainment

Mike Rosen
EVP, Advertising Sales,
Telemundo Media

Scott Rosenberg
VP, Business Development,
Roku

Evan Shapiro
President,
Pivot

Eric Shih
VP, Business Development, uLive
Scripps Networks Interactive

Radha Subramanyam
EVP, Insights, Research and Analytics,
Clear Channel Media + Entertainment

Michael Teicher, EVP, Media Sales, 20th Television
Luba Tolkachyov,Co-Founder and Managing Partner, Findr Group
Jose Velez-Silva, Senior Director, Multicultural Marketing, Comcast
Jose Villa, President, Sensis
Sruta Vootukuru, Director of Programming, Dish Network

Michael Teicher
EVP, Media Sales,
20th Television

Luba Tolkachyov
Co-Founder and Managing Partner
Findr Group

José Vélez-Silva
Sr. Dir., Multicultural Marketing,
Comcast

José Villa
President,
Sensis

Sruta Vootukuru
Director of Programming,
Dish Network

Malaika Walls, Director, Market Research, Sesame Workshop
Adriana Waterston, SVP, Marketing & Business Development, Horowitz Associates
Kristina Wong, Actress, Performing Artist

Malaika Walls
Director, Market Research,
Sesame Workshop

Adriana Waterston
SVP, Marketing & Business Development,
Horowitz Associates

Kristina Wong
Actress, Performance Artist