RESEARCH: Highlights from the latest Horowitz Associates multicultural studies

CASE STUDY: ESPN’s Brand Path to Innovation for Reaching the U.S. Hispanic Sports Fan

Adriana Waterston
VP, Marketing & Business Development,
Horowitz Associates

Ed Gordon
Senior Director, Distribution and Audience Research
ESPN

Julie Perlish
Senior Director of Advertiser Analytics,
ESPN

Rosa Alonso
Sr. Exec, Marketing/Digital/ Tech, Creator,
Mi Vida Tec

Clayton Banks
President & CEO,
Ember Media

Matthew Barnhill
SVP, Market Research,
BET

Paul Butler
General Manager,
ASPiRE

Sang Cho
COO,
Mnet

Lisa Choi-Owens
SVP/General Manager, Digital Media,
Scripps Networks

Gilbert Dávila
President & CEO,
Dávila Multicultural Insights

Miguel Ferrer
Executive Producer, Digital,
Fusion

Lino Garcia
General Manager,
ESPN Deportes

Glenn Goldsmith
VP, Programming,
Mediacom

Howard Horowitz
President/Founder,
Horowitz Associates

Superna Kalle
SVP, Networks & General Manager
Sony Movie Channel & Cine Sony

Vincent Lin
Award-Winning Filmmaker,
Valiant Pictures

Judi Lopez
SVP, Affiliate Distribution & Marketing,
NUVOtv

Rick Mandler
VP, Digital Advertising Sales & New Media,
ABC

Lucinda Martinez
VP, Domestic Network Distribution & Multicultural Marketing,
HBO

Depelsha McGruder
SVP, Business Operations,
Centric

Ruben Mendiola
VP & General Manager of Multicultural Video Services,
Comcast

Yvette Peña
Director of Multicultural,
Walgreens

Miguel Santos
General Manager,
Myx TV

Al Thompson
CEO and Founder
ValDean Entertainment

Dr. Nicol Turner-Lee
President and CEO,
NAMIC

Xavier Turpin
Director, Multicultural Marketing,
Dunkin' Brands Inc.

Tom Umstead
Programming Editor,
Multichannel News

Michelle Webb
Executive Director, Content Strategy & Acquisition,
Verizon FiOS

Steven Wolfe Pereira
EVP, MediaVest
Managing Director, MediaVest Multicultural

Elaine Del Valle
Award-Winning Playwright & Actress,
Brownsville Bred

Alicin Reidy Williamson
Principal,
Raben Group
Co-Founder, Multi-Verse Media