Agenda

At the 2014 Multicultural Media Forum, we will “Transcend Multiculturalism” and explore our new “transcultural” paradigm. The new paradigm encompasses and weaves together America’s myriad cultures into a new vision of the mainstream that inherently reflects and is strengthened by our country’s vibrant diversity.

Our full-day agenda will include a research presentation featuring highlights from our syndicated videography, Viewing the Viewer, and data from our annual State of Cable & Digital Media: Multicultural Edition and Multiplatform Content & Services: Multicultural Edition studies, as well as a star-studded lineup of speakers addressing some of the industry’s most pressing issues.

Working Agenda (subject to change)

7:45 – 8:45 a.m.

Registration and Continental Breakfast

8:45 – 9:00 a.m.

Opening Remarks
Howard Horowitz
, President, Horowitz Associates

9:00 – 9:45 a.m.

Research Presentation
Adriana Waterston
, SVP Marketing & Business Development, Horowitz Associates, Inc.

9:45 – 10:30 a.m.

Panel: Transcultural Transformations (Content and Distribution)

With the rise of alternative platforms, consumers have more options than ever to access the diversity of content they desire— including culturally relevant content, international and in-language content, and independent content by emerging storytellers. In this competitive and multiplatform environment, this panel addresses the constantly evolving relationship between content creators, programmers, and distributors. What are the biggest challenges, and what new opportunities are emerging? What kinds of new content will resonate best with today’s audiences? What will distribution deals look like in the age of VOD, OTT, and TV Everywhere? And how can distributors and networks partner together to continue to drive value for multichannel subscribers? Moderated by Glen Friedman, Founder & President, Ideas & Solutions. Panelists include Emma Brackett, VP, Content and Programming, DIRECTV; Alexis Johnson, VP, Content Acquisition, Time Warner Cable; Joel Kliksberg, VP and Chief Strategy Officer, Fusion; Michelle Rice, EVP, Sales & Marketing, TV One; Evan Shapiro, President, Pivot, Sruta Vootukuru, Director of Programming, Dish Network, and more to be confirmed.

10:30 – 10:50 a.m.

Break & Networking

10:50 – 11:35 a.m.

Panel: Reaching the Transcultural Audience

Recent generational and demographic shifts have brought to light a number of difficult questions. Who is this new transcultural audience? What sets them apart from past generations of media consumers? And, most importantly, how must programmers, advertisers, and the media industry as a whole adapt in order to reach this elusive demographic? This panel will address all these questions and more, helping to explain the attitudes, behaviors, viewing patterns, and demands of today’s young, culturally diverse, multiplatform audiences. Hear thought-leaders and influential figures from the media industry and beyond speak about the improvements and changes they are making in order to best serve this diverse and rapidly evolving demographic. Panelists include: Silvina Cendra, Planning Director, Grupo Gallegos; Marve Frazier, Chief Creative Officer, Moguldom Media; Tom Grayman, Senior Director, Spike TV Brand & Consumer Research, Viacom Media Networks; Radha Subramanyam, EVP, Sales and Marketing Research, Clear Channel Media and Entertainment; José Vélez-Silva, Senior Director, Multicultural Marketing, Comcast; and more to be announced.

11:35 a.m. – 12:05 p.m.

ESPN Case Study: Serving Sports Fans: One Size Doesn’t Fit All

Sports is the great unifier, crossing racial, geographic, and ethnic divides in a way that nothing else can. But ESPN knows that successfully serving sports fans doesn’t allow for a one-size-fits-all approach. Sports fandom is as varied and dynamic as the world we live in, and embracing that is the key to success. Diversity of content and tone directly leads to diversity of audience, allowing ESPN to serve different fans in unique ways throughout the day. No place is this more evident than on ESPN2′s daytime lineup, where a fresh approach to sports news has stoked the passion of a multicultural audience. Presented by Stephanie DiVito, Senior Director, Audience Research and Edwin Roman, Director, Consumer Insights.

12:05 – 12:20 p.m.

Programming Showcase

Presented by Valerie Chow, Executive Producer/Partner, Thirsty Tiger Television. Her new show “I’m Asian American and…” premieres on Myx TV April 2014! Featuring content from MyxTV, ESPN, TV5MONDE, TV One, Cine Sony, and Centric!

12:20 – 1:05 p.m.

Lunch and Networking

1:05 – 2:05 p.m.

Emerging Voices Showcase

Meet the next generation of storytellers! These young, multicultural, creative trendsetters are staking their claim, creating their own content and growing their own audiences to a large extent by leveraging the power of the Internet and social media. They are the voice of this new generation of viewers who are yearning for content truly reflective of their lives and lifestyles. Performers include Betty Bastidas, Director/Filmmaker/Photographer, Maracuya Productions and Marshall Davis Jones, Spoken Word Poet; Kristina Wong, Actor, Playwright.

2:05 – 2:25 p.m.

Lessons from the Street: What Sesame Workshop Learned from Hispanic Moms and Kids

Sesame Workshop’s Diana Polvere, VP, Market Intelligence and Malaika Walls, Director, Market Research will share how research on Hispanic moms and kids has had a transformative impact on how the nonprofit organization thinks about reaching today’s youngest viewers, and on what you’ll see next on Sesame Street!

2:25 – 3:10 p.m.

Panel: OTT Distribution—The Changes, Challenges and Opportunities

The growth of over-the-top (OTT) content and delivery platforms has dramatically changed the TV landscape and presents both challenges and opportunities. This panel discussion will address and explore the deals that content providers are making with distributors like Roku, Amazon, Google Play, Redbox by Verizon, Netflix and Hulu. Hear industry experts from studios, cable networks and OTT companies talk about their strategies, concerns and thoughts about the future of OTT distribution and the role of OTT in serving the needs of today’s inherently diverse, globally connected, and culturally fluent new media consumer. Moderated by Suzanne Rainey, Chief Distribution Officer, Xposure Media. Panelists include John Choi, Director, Distribution Strategy, Fox Networks; Lisa Gelobter, VP, Digital Product, Technology & Operations,, BET Networks; Robyn Polashuk, Shareholder, Greenberg Traurig, LLP; Scott Rosenberg, VP, Business Development, Roku; Eric Shih, VP, Business Development, uLive, Scripps Networks Interactive.

3:10 – 3:30 p.m.

Break & Networking

3:30 – 4:15 p.m.

Social and Industry Trends in the U.S.: The Transcultural Approach and America’s Great Divides

First the cable industry then the rise of digital media have permanently fractured the once monolithic mass media into thousands of micro channels, and changed the communications paradigm from broadcast to conversation. In parallel, the massive shifts in the US population have given rise to a growing multicultural population, a shrinking white population, and the most ideologically and politically divisive era since the Civil War.

There is a spirited debate within our industry about the relative merits of the “inclusive,” “total-market,” or “transcultural” approach. This panel will explore the ways in which a transcultural approach can exist in a nation of ideological, socioeconomic and ethno-cultural divides served by micro-targeted media channels. Moderated by Michael L. Maliner, VP, Strategic Planning, UniWorld Group. Panelists include: Julio Arrieta, Managing Director of Brand Leadership, Lopez Negrete; Joe Min, Account Director, interTrend; Luba Tolkachyov, Co-Founder, New Media Development, Gravity Media; Jose Villa, President, Sensis Agency; and more to be announced.

4:15 – 4:35 p.m.

Thinking Outside the Box: A Case Study on Accessibility

Presented by Paul Hockenbury, Executive Director of Research, Comcast.

4:35 – 5:20 p.m.

Panel: Transformative Television: The Future of Multicultural, Multiplatform, and Broadband Television

This panel of experts from the media industry will close out our day with prognostications about the future of the television industry. Where do they think we should be in five years and what does that mean for programmers, distributors, advertisers, and content creators today? With our continually changing demographics and culture shifts, how do mainstream media and ethnic media have to adapt to superserve its audiences? Moderated by Stuart Lipson, Founder & Principal, Leap Media Group. Panelists include: Clayton Banks, President, Ember Media; Artie Bulgrin, SVP, Research & Analytics, ESPN; Keli Lee, EVP, Casting, ABC; Mike Rosen, EVP, Advertising Sales, Telemundo Media; and Michael Teicher, EVP, Media Sales, 20th Television.

5:20 – 5:25 p.m.

Closing Remarks and Grand Prize Drawing for a Trip to Paris for 2! Courtesy of TV5MONDE