Press

Groundbreaking Segmentation of the TV-Viewing Universe Unveiled at NYC Multicultural Media Forum

March 25, 2014 | Press Releases

Transculturalism™ A New Paradigm for Understanding Diverse Millennial Audiences At last week’s 14th Annual Multicultural Media Forum, Adriana Waterston, SVP, Marketing & Business Development, Horowitz Associates, revealed the results of a ground-breaking segmentation of the new TV-viewing universe that places TV viewers on a continuum based on their media habits … Continue reading

Top Industry Thought Leaders Share Strategic Insights, Research at NYC Media Event: Execs from Leading Networks and Distributors Share the Stage for Discussions about the Future Of Multichannel TV

March 21, 2014 | Press Releases

Transculturalism™ Viewed as Template for Future Success in Reaching Diverse, Young, Millennial Media Audiences March 21, 2014, New York, NY – Over 300 media executives gathered at the 14th Annual Multicultural Media for Multicultural America Forum, held at the Edison Ballroom on March 20th in NYC. The focused event included … Continue reading

Award-Winning Creative Talent to Appear at Next Thursday’s Media Forum

March 13, 2014 | Uncategorized

March 13, 2014, New York, NY—Betty Bastidas, the photographer and filmmaker at the helm of the 2013 HBO/NALIP Documentary Filmmaker Award-winning production, DreamTown; Kristina Wong, highly acclaimed solo theater performer, artist, actor, and cultural commentator named “One of the Seven Funniest Eco-Comedians” by Mother Nature Network; and Marshall Davis Jones, … Continue reading

The Business of Content Distribution in the Age of Digital Media: The Impact of OTT on Bedrock Programmer-Distributor Relationships Becomes Key Focus of March 20 NYC Event

March 7, 2014 | Uncategorized

March 7, 2014, New York, NY—The formation of new OTT relationships, as well as the transformative changes in the relationship between programmers and content providers and their distributors will take center stage at Horowitz Associates’ 14th Annual Multicultural Media Forum in New York City. On March 20th, roughly 400 thought-leaders … Continue reading

New Research on Hispanic, Black, Asian, and Millennial Americans to Be Unveiled at March 20 NYC Multicultural Media Forum

February 13, 2014 | Press Releases

Executives from ESPN, Comcast, Cox Communications, Time Warner Cable, Roku, TV One, Viacom, Sesame Workshop, and Others to Discuss Implications of Shifting Demographics and Transculturalism on Content, Technology, and Advertising February 13, 2014, New York, NY— Executives from top media companies will gather on March 20 in New York City … Continue reading

Ushering in the New Transcultural Paradigm at the March 20, 2014 Multicultural Media Forum

January 27, 2014 | Press Releases

January 27, 2014, New York, NY – Evan Shapiro, President of Pivot TV; Artie Bulgrin, SVP, Research & Analytics for ESPN; Julio Arrieta, Managing Director, Brand Leadership for Lopez Negrete; Michelle Rice, EVP, Affiliate Sales & Marketing for TV One; Michael Nathanson, Senior Research Analyst for MoffettNathanson; and Jose Villa, … Continue reading

Call for Speakers and Sponsors: 14th Annual Multicultural Media Forum

November 7, 2013 | Press Releases

New York, NY, November 7, 2013 – Horowitz Associates announces a call for speakers and sponsors for the 14th Annual Multicultural Media for Multicultural America Forum on March 20, 2014 at New York City’s Edison Ballroom.  This influential Forum was the first, and remains the leading research and strategy-driven event … Continue reading

With Multicultural Consumers in Focus, NYC Forum Sheds Light on Opportunities and Challenges for Media Industry in a Multiplatform Environment

March 19, 2013 | Press Releases

March 19, 2013, New York, NY – Over 300 media executives gathered at the 13th Annual Multicultural Media for Multicultural America Forum, held at the Marriott Marquis on March 14.  Presentations, panel discussions and creative exhibitions framed high-level dialogue about how media is programmed for, marketed to, and consumed by … Continue reading

Study Finds that More than Half of Acculturated Latinos Feel a Void in Representation in TV Programming: More to Be Revealed Tomorrow at NYC Multicultural Media Forum

March 13, 2013 | Press Releases

March 13, 2013, New York, NY – In the latest Horowitz Associates (www.horowitzassociates.com) study on multicultural consumers and the media, television viewers were asked to rate the amount of TV programming available reflecting their lifestyle, ethnicity, and culture. Acculturated Latinos—who watch mainly English-language, mainstream media—are much less likely to give … Continue reading

New Audiences, Networks, and Talent a Main Focus of Next Week’s Multicultural Media Forum; Brand-New Consumer Research to Be Revealed

March 8, 2013 | Press Releases

March 8, 2013, New York, NY – As America becomes increasingly multicultural, programming that reflects our diversity of cultures and lifestyles will become mainstream. This is the underlying message behind the 13th Annual Multicultural Media for Multicultural America Forum, which takes place next Thursday at the Marriott Marquis in New … Continue reading